From Idylwilde
"Idylwilde Law: For every bigass, 10-gallon cowboy/fishing hat you see on the river, there needs to be an equal and very opposite Flexfit, flatbrimmed Idylwide cap to new school that yawn festival up. Just sayin’. 83% acrylic / 15% wool / 2% Spandex keeps your customers’ wicked fashion sense clearly seated in the 21st century and the subtle Idylwilde logo lets other like-minded rippers know they probably don’t want to follow you down the river."